“ Success. Its a mind game"(success contest of the will)- sharing of some impressive advertising:
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与鲨共泳......
Sailing to left edge of the falls... ...
Hurdling athlete leaps of great blade... ...
Baton is a lit of detonator ... ...
Racing would jump from a skyscraper, the top floor to another ... ...
Successful, it is the will of the contest!
“ Success. Its a mind game"is Switzerland Sports Watches TAG Heuer's global advertising theme, it reveals the movement never display a picture in the game, players in order to get the experience of a successful and stress limits ... ... The campaign won numerous awards, including the Cannes Lions International Advertising Festival Golden Lion Award.
What is creativity? Now that's creative!
......
Entrepreneurs, entrepreneurship is also the will contest--what a great company is not a result of the contest of wills?!
Innovation will
Great company Apple �
Apple CEO Steve jobs in two of the company from two falls, he created the Apple, but was driven out of the Board for personality too stubborn; he created Next, but left the real world too far and ended in bankruptcy. .... However, failed and was created by Steve jobs to give up the will, and one or two but three, after the King ' s revenge, wall ten years, he shot an arrow: iPod.
Median eye in this time, a little iPod tripped over a group of Giants: Sony, EMI, Warner, universal ... ... iPod in just a few years became popular in the world of fashion labels, brings to Apple company nearly half of the sales revenue and almost all profit, it became Apple's cash cow and the printing press. People say iPod gathering numerous kinds of innovation, from refreshing MP3 player, singles sales software platforms to customer self-service purchase iTune.. ... Is more thought is why before the iPod on the market, many people, including senior industry experts are of the view that this is a fantastic product?
Innovation is essential for great company DNA.
Limit will
Great company 英特尔�
Intel founder Gordon? term Dr Moore amazing: integration of integrated circuits in the world will double every 18 months. In other words, every 18 months, doubling the performance of computers and other IT products; or the same performance of computers and IT products, prices will drop by half every 18 months. Although the development speed is incredible, but decades, Intel Corporation's product development is the "18 month doubling" target and limit strength makes Intel's chip into the heart of the IT industry.
Challenge the limit essential DNA is a great company.
Focus will
Great company Google �
Focus on doing one thing and do it to the extreme: search. ?
Focused, essential DNA is a great company.
Lasting fresh mind
Great company IBM �
In century successfully completed a significant transformation in the successive technological revolutions ... ... From machinery manufacturing to the computer manufacturing and manufacturing to the service from the computer. Blue giant persistent to in technology aspects of research and development, it is world Shang has up to patent of company (more than 400 million more than), is most generous of industry leaders, and many patent has who different, blue giant and it of developers, and cooperation partners, and customer share patent, it free to third party programmer provides has thousands of item software of patent and source code, it established has "Open InventionNetwork Fund" to promoting free of open-source software movement......
Today, IBM is the world's largest number of employees, turnover and profits the highest technology company. In the foreseeable future, it may change as the tide of development of science and technology development, until the next major technological revolution.
Timely and lasting fresh, essential DNA is a great company.
The DNA of the company including, but not great:
* Simple � simple and clear business model
* Prospects--exploration to a potential market with explosive demand
* Quick--timely seize market opportunities
* More cost-effective--low cost
* Brave--give up big and dare to take risks, have the courage to different ... ...
A great company, in it was born when we have some good DNA. Core tasks and venture capital, lies in the discovery and nurturing of the startups in the DNA of great companies.
Early stage venture investors (VC, Angel) is essential in the whole industry chain, the most important part. Real SandHill Road venture capital fund of the birth of the enterprise the most early intervention, early-stage venture of foresight and patience, later combined with rich expansion capital resources together to create a United States venture capital industry's brilliant. They hatch and helped many early startup team, has laid a good corporate DNA, creating like HP, Intel, Yahoo, Sun, Google these great companies grow step by step.
Chinese, is a contest of wills of the rise of great powers. From the weakness of century in China, among the world powers of the column, this is how many people, how many generations of dreams? Entrepreneurship in China ... ... China strong, China crane standing proudly, needs thousands of entrepreneurs to create countless great Chinese companies.
If you can sit up "time ship", I must look fly 2050 China, imagine 2050 China is not far away ... ... At that time there must be countless great Chinese companies may have many such companies was born in the world today, and their founder, and that is you.
I strongly believe that the great Chinese companies in 2050:
* Must no longer be a simple imitation
* International roundabout production chain must no longer be extended to a fraction of China, earning just processing fees
* "Made in China" no longer be cheap, cheap, and synonymous with cheap
* Piracy already disappeared
* Must have own IP, and China--"ChinaInside"
* Must have a walk in the world's most advanced technology and business model
* There is no fraud, no bad, no "melamine" milk, "Sudan" duck egg, "" crack drug "how precious fish
* Innovation quality and brand will be the focus point entrepreneur contest of wills ... ...
Idgvc, and great company had its first day, the first step. Do not regret this life, will you create great companies in China. You and me, a shovel soil, for the great Chinese companies "transgenic" Foundation.
Success. Its a mind game！
Related posts:
[Confessions of a VC 1] in "Death Valley" bungee jumping
[Confessions of a VC 2] army regulation 21 of the business plan
[Confessions of a VC 3] how to value your first girlfriend?
[Confessions of a VC 4] entrepreneur caning
[Confessions of a VC 5] for enterprise soul
[Confessions of a VC 6] how to break down VC's two lines of Defense
[Confessions of a VC 7] "due diligence" of those things
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