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In 2010, China's auto production and sale of Trojan 18.2647 million and cent, an increase of and 32.44%. Face of transnational enterprises aggressive situation,cheap louis vuitton, own brand car enterprises continue to play their own advantages and added value of the technical content of products and brands are steadily improving, an increase higher than the industry average, market share has improved. In 2010, total own-brand passenger car sales of 6.273 million vehicles, an increase of 37.05%, 45.6% per cent of total passenger car sales, increase over the previous year 1.3%; own brand car sales 2.933 million, an increase of 32.28%, 30.89% per cent of total car sales,Roman GM, 1.22% improvement over the previous year.
For independent brands, 2010 rapid sales growth, but surrounded by prominent highlights of joint venture brands, not many in the sales of the top 15 in the enterprise, Chery, Geely, BYD, only, a few of the great wall. Thus my own brand vehicles also did not occupy the domestic market, that own brand car enterprise sales in 2010 goals only four completed, of which, Chery target 700,000 vehicles, annual sales of 675,000; Shanghai Automotive target 180,000, actually completed 160,000; brilliance actual sales of 178,000 from target 209,000 vehicles there are still gaps. BYD in years when sales goal reduction from 800,000 to 600,000 vehicles, but eventually finished 520,000, reached the adjusted target of 86.6%. Great Wall automobile sales of 294,000 vehicles, down 400,000 plan at the beginning. Lifan automobile and jianghuai automobile sales are sales target of around 65%. Hafei motor (microblogging) 2010 set goals to 300,000 vehicles,loui vuitton purse, passenger cars (including micro-) sales of 154,000, complete 51.2%. Dongfeng passenger vehicle sales for the 28,000, 46.7% of the sales target. Own brand in the camp, complete the sales target of enterprise includes all the Thai automobile, Dongfeng liuzhou motor, Geely automobile, Faw.
As China car market of rise, China of independent brand car enterprises also implementation with from scratch, from small to large of across, regardless of was called "snake swallowed as" of Geely, also is in brand breakthrough Shang for tireless efforts of Chery, or in new energy car Shang alone led dominated the of BYD, more has joint venture car enterprises constantly launched of independent brand concept car, all of all, are indicates that has China independent brand of self, and as in core technology Shang of constantly breakthrough, capital operation ability and brand operations ability of constantly upgrade, believe independent brand not only to completed China market of gorgeous turned, and also will in world car market Shang show China car enterprises of forces. Below, we analyze important factors of brand development:
First,authentic louis vuitton purse, the independent brand of transformation
Compared with the joint venture and imported brands, brand brand premium capacity still cannot get up quickly. This is due to the own brand automobile brand of weaker on the other, with own brand of automobile enterprise products occupy the lower-end about. Own brand of automobile enterprise transformation, first of all,Louis Vuitton Annie GM, starting from the brand. And technical transformation, performance enhancement is the most fundamental value of a car, no doubt on long-term planning of the low carbon vehicle technologies put forward higher requirements. No matter is a State-owned enterprises or private enterprises, profits are still the most important, despite the low price strategy to improve the product's market share, but businesses resulting profits are limited, some mini-car bike only hundreds of dollars of profit. Cycling profits cannot be guaranteed, only by scaling up support for the development of enterprises. In the context of gradual loss in market share, brand companies have to have breakthroughs in business strategy to gain a foothold, the domestic market.
Second, the adjustment of national policies and subsidies
2010 China all kinds of subsidies in terms of policy, not going to say here, but according to common sense, having a series of preferential policies for supporting, economic cars market should be good. But judging from the market performance of the year, its monthly basic is less than the growth rate overall market growth, economic cars market are not satisfactory. The description on the one hand, national policy on guiding small consumption there is also room for improvement, on the other hand, also shows the Chinese automobile consumption slightly different ideas and mature car markets.
Vacancies in the third, advanced vehicle market
Own brand cars seems to have been synonymous with lower-end car, low prices and subsidies have been also welcomes the broad masses, and rushed into the high-end market of touch devastated several own brand cars seemed to be no excellent core technology, regular price, make own brand high-end vehicles are often sold in less than expected. Brand manufacturers have a saying, that is, the same car, if hung up the joint venture brands LOGO, you can buy tens of thousands of dollars more, this seems to give a brand advantage. Road of development of own brand also is to go step by step, eaten mouthful by buns, national subsidies without you, I'll have developed some genuine high-tech products for everyone to see.
Four, in the field of new energy to achieve transcendence
Chinese auto companies have been eager to deploy new energy automobiles. If the previously led the development of own-brand vehicle business in China is Geely and Chery two, today's reality is, as one of China's own brand automobile landmark in the development of enterprise, BYD has catch up from behind. Of course, its magic weapons in addition to escalating production and sales of digital, BYD is the most important breakthrough and leading in new energy vehicles.
Because BYD continued breakthroughs in new energy vehicles, it was Buffett's favor. Also BYD publicity inspired the boss Wang chuanfu, BYD downward in saliva production and sales goal when he let Warren Buffet and Bill Gates both legend appears in the scene of the M6 in Beijing listed, triggered unprecedented media attention. And when BYD group in numerous publicity, more people also focus on its electric vehicle technology. On the new energy vehicles in China seems to have numerous funds can be used to subsidize, independent brands how to use the heavy resources is a major issue.
Five, not blind international
If you want to ask, who is the 2010 star of Chinese enterprise internationalization? answer any doubts, belong to the lucky. On August 2, 2010, the Geely to buy Volvo final delivery ceremony was held in London, and completed its Volvo cars to Ford Motor Company full ownership of the company acquisition. Author do not want to products on the whole pieces thing correct or not, but on current of situation view, China Enterprise acquisition abroad large time also does not mature, Teng Zhong acquisition Hummer, and Korea Dragon mergers and acquisitions, and Reynolds and Nissan separation, and Lenovo acquisition IBM, currently no success case, not expect joint venture to improve enterprise itself strength, abroad of investment environment and in China style differences is large, in products no into overseas market Qian not eager to acquisition foreign, a hanging with Volvo car standard of Geely car you last prepared sold who?
In 2010, although independent brand cars in growth in both sales and market share, but the comparison made by the enterprises themselves in early sales target, this achievement is still the industry quite embarrassed. How digestive capacity has also become a 2011 independent car where the pressure of. According to data from Xinhua, currently has 23 companies announced a capacity expansion investment plan of passenger car, built capacity by 2012 on the basis of the existing capacity increase of about 60%. Provinces to invest in auto industry Park, vigorously promote the development of automobile industry. In autonomous vehicle enterprises, new capacity include: 500,000 units of the great wall, BYD 700,000, Chery 200,000, 400,000 in the hippocampus, and 120,000.
Figures released from 2011 own brand car enterprise sales target was prudent. But traders generally said "cannot be independent brands on the surface of the modest gains". According to reports, the car enterprise sales target for the new year, there are three versions. Announced by the basic objective of higher objectives and goals. And the last two levels known only within the enterprise system in the car. Therefore, whether it is a brand independent car-enterprise reseller, will face no small pressure in 2011.
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