Two days ago I went to a GM Chevrolet dealership looked round, except during test drive the Chevrolet Volt, a "how to prepare to sell such cars" ask dealers many questions. (Strictly speaking the Chevrolet Volt is not a pure electric vehicle,Louis Vuitton Judy PM, due to its maximum mileage of only part of the endurance mileage is purely electric driving,Louis Vuitton Speedy 30, while the rest were relying on gasoline engine driven generator to generate electricity and drive vehicles).
I'm interested in dealer sales of such models is because this electric vehicle sales (barely a Volt is electric vehicles) and sales methods and techniques are not the same as traditional fuel vehicle and repair the electric cars and maintenance of traditional fuel different cars. Dealer sales staff and technicians should have special training.
This type of training in the United States has begun to expand, I hope the same is true in China. Otherwise, many electric-car buyers in the future might think they bought the car did not meet their needs, or technicians attempting to repair vehicles more worse, or even more dangerous is hurt themselves (such as being).
These classes are designed to ensure that dealers staff in the sales of electric vehicles make full preparations before training, I think should not be a distributor to take them yourself. Although the dealer role in this important, but the related responsibility should fall upon vehicle manufacturers. So in China, I think in the production of electric vehicles in China before selling electric car, the car manufacturers should ensure that its distributors have sufficient sales and after-sales service levels and capacity.
The level and ability to service customers is essential, but also from a business perspective is also very important: If a consumer sales process when you first purchase or service dissatisfaction, he could no longer choose the brand of the car, and this brand of negative information can spread. In China,Louis Vuitton Bass, the oral transmission of information is very important in car buying decision, I would like to auto manufacturers do not want any consumers bought their product complained about buying the wrong.
Following is selling electric vehicle or hybrid electric vehicles, United States automobile manufacturers how to prepare dealer initiatives:
GM required all sales of Volt dealers must obtain relevant certification, this certification process includes a series of training for sales and technical staff (classroom study or online course). According to GM spokesman Rob Peterson revealed, GM dealers is expected this year, more than 20,000 personnel will participate in the training, which are common to date to provide the most large-scale training projects.
In the United States sales of Leaf pure electric vehicles Nissan, have also introduced a similar certification for dealers. The company of thick "EV training guide" material has several sections, including "electric car sales", "electric service" and "electric vehicle technology." To think through the relevant certification, the dealer must charge equipment, tools, repair capability, facilities, and other respects meet the relevant standards and requirements. And these must be completed before they started selling Leaf.
I recently visited a in Seattle had sales of Leaf dealer, and their "EV Commissioner" talk a bit. She is one of the first Leaf prospects will contact people to these potential customers to answer relevant questions, and these customers book online about them to the dealership after Leaf meet. Customers most frequently asked question is what? Federal and local tax concessions on how big is the Leaf? The second common problem is a question about the endurance mileage.
Nissan is also very concerned about consumers. Because Leaf single charge endurance mileage is about 100 miles, Nissan will give consumers who are buying intentions a small test, determine how they will use the electric car. When I was at the scene, distributor staff are doing a DVD on Leaf discs, so that before the vehicle can provide customers from CD of the car.
Nissan Leaf also put considerable energy training technical personnel, and dealership there specifically for Leaf in repair of equipment. Related devices were placed in special sealed boxes, placed in a specialized area of work.
Toyota also have similar practices. Under United States "automobile markets training company" (Automotive Aftermarket Training) described President Greg Marchand, Toyota Prius hybrid cars to be listed in more than a year ago, began his training to its dealers. Marchand company dedicated to automobile repair company of electric vehicle maintenance technology training. When you list in Prius, he worked as a resident technology expert at Toyota for some time.
Marchand said: Toyota Motor Sales staff must fully understand the related technologies of Prius, to during the sales process in order to better inform buyers about related issues. "Consumers are not willing to pay for some of their own not too understand technology spending," he said.
In future years, many China car manufacturer will gradually began sales electric car and mixed power car, if a manufacturer hope consumer can in buy car Hou and to friends recommended this brand, or in second times car Shi then to original of dealer purchase also brand of products, this manufacturer on must and dealer full cooperation, ensure sales process and after-sales service are reached must of standard,Louis Vuitton Omaha, let consumer has good of car and with car experience. This also implies the need for sales and technical staff to do extra training. When consumers are buying electric vehicles in China, should be able to get the sales and service experience.
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I visited a Chevrolet dealership yesterday. Besides test-driving a Chevrolet Volt, General Motor��s hybrid vehicle,Louis Vuitton Monogram Sunshine, I also asked a lot of questions about how the dealership is preparing to sell these kinds of cars. (The Chevy Volt is not a true electric vehicle. It runs on a pure electric drive train for a certain range, then a gasoline motor recharges the electric motors which run the wheels. )
The topic is of real interest to me because selling an electric, or even mostly electric, car is not like selling a traditional gasoline-powered car, and repairing an electric car is not like repairing a gasoline-powered car. So, both sales people and technicians at dealerships that will be selling electric cars should be getting special training.
That seems to be occurring here in the U.S. I hope it is occurring in China, too. Otherwise, a lot of consumers may end up buying a car that doesn��t meet their driving needs, and technicians may injure a car, or themselves, trying to repair electric cars.
The responsibility for making sure dealership employees are properly trained doesn��t lie with the dealers themselves, though they do play a part. It lies with the automakers who produce the cars. Chinese automakers who are selling, or plan to sell, electric cars should be making sure their dealers know how to sell and service the vehicles.
Their customers deserve that.? And from a purely commercial standpoint, unhappy customers don��t return to buy the same brand car again. They say bad things about the brand. In China, where word of mouth counts heavily in the purchase decision, automakers certainly don��t want people complaining that they bought a car that isn��t right for them.
Here are some of the steps automakers are taking in the U.S. to prepare dealers to sell electric and hybrid vehicles:
General Motors requires any dealership that wants to sell the Volt to be certified. That involves a lot of training for both salespeople and technicians. There are both online and classroom training sessions. By the end of the year, GM expects more than 20,000 dealership employees will have participated in the training session, GM spokesman Rob Peterson said. The training program is the most extensive GM has ever offered, he said.
Nissan, which is selling the pure electric Leaf vehicle here in the U.S., also has a rigorous certification program for dealers who will be selling the Leaf. The company��s thick ��EV Training Guide�� has sections EV sales leaders, EV service leaders, and EV technical specialists.? To get full EV dealership certification dealers must also meet requirements related to tools, equipment, repair shop capabilities and EV charger installation. All this before they can even begin selling the Leaf.
I visited a Leaf dealership in Seattle and got a tour from the ��EV Specialist.�� She is the first point of contact for a potential Leaf buyer, answering questions and meeting them at the dealership after reserve a Leaf online. What is the most frequently asked question? How do state and federal tax incentives apply to the cost of the Leaf. The second most frequently asked question relates to range, the EV specialist said. < xmlnamespace prefix ="o" ns ="urn:schemas-microsoft-com:office:office" />
Nissan is careful about who buys the Leaf. The Leaf has a range of about 100 miles before it must be recharged.? Potential buyers are quizzed about how they will use the car. While I was there, the dealership was making a DVD about Leaf ownership to give to new owners before their Leaf was delivered.
Nissan is putting an equal amount of effort into training Leaf technicians. It also has special equipment for working on the Leaf.? The tools for working on the Leaf are kept in their own box and are insulated to prevent shocks. Nissan even provides poles and rails for fencing off the area where the Leaf is being worked on.
Toyota started educating its dealers about selling hybrids more than a year before the launch of the Prius, said Greg Marchand, president of Automotive Aftermarket Training, which trains independent mechanic shops how to repair electric cars. Marchand worked as a field technical specialist at Toyota when the Prius was launched.
The Toyota salespeople had to fully understand the technology so they could clearly explain it to customers because ��if you get somebody to purchase that technology and they don��t understand it, they won��t like it,�� said Marchand.
Lot��s of Chinese automakers will be selling electric and hybrid vehicles in the coming years.? If they want customers who will both recommend the brand to friends and consider buying the same brand a second time from the same dealership, those automakers better be working with their dealers to make sure the sales and aftersales service experience is good. That means extra training, for sales staff and technicians. Chinese buyers should expect that when they shop for an electric vehicle.
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